RouteYC is a company that has been created to promote tourism on the Yorkshire coast through a series of driving, walking and cycling routes.

The RouteYC online platform allows administrators to add businesses, plot routes and develop visitor itineraries. These are presented on an interactive map that allows visitors to view routes and itineraries across the geographical area and drill down into individual towns. The map and places of interests can be filtered and refined to show places of interest that are accessible, dog friendly and/or provide parking. The map also allows the visitor to filter by locations that are currently open so they can use it as a tool whilst they are visiting the area rather than just before.

The platform runs on a bespoke CMS and administrators have full control over the website, the map and the points of interest. Business owners are also able to manage and update their listings so they can provide up-to-date information about their opening times and offering.

In order to generate income, visitors to the area can subscribe to unlock enhanced features. Subscribers can manage payments, update payment details, renew or cancel their subscriptions themselves without the need for resource from the RouteYC team.